FEATURES

Easy to Use

With eNewsDesk you can create great looking e-mails within minutes!  No technical skills required! 

From the beginning we designed eNewsDesk for Non-Geeks. eNewsDesk takes care of all the techno mumbo jumbo such as URL's, Image Optimization, FTP, etc.

There are four basic modules, plus a "Help" section of "How to Movies" 

Creating Emails - open a new template or copy from a previous campaign

View Emails - link your email campaign to the mailing list(s) of who will receive your message, choose a profile (sender info), type in a Subject line and send and track  results. You can also resend from this module, if desired.

Mailing Lists - eNewsDesk helps you manage your email mailing lists.

Profiles - A profile contains the information you need (Sender's name, address, privacy, etc) when sending your emails. eNewsDesk allows upto 3 Profiles.

Multiple Email Template Styles

Select any one of the professionally-designed templates included with eNewsDesk. Add your own text (and graphics too, if you like!).

If you can use Microsoft Word then you can be sending High Impact emails in minutes.

Our templates cover every need and are sorted into easily identifiable categories: 

Basic:  Announcements, Events, Newsletters, Plain Backgrounds, Stationary and eCards

Holidays:  Christmas, Easter, New Year, Valentines

Real Estate:  Remax, Royal LePage, Sutton, Generic

You can use the template exactly as designed, or you can edit the template to your liking. 

For those of you with access to a graphic designer or proficient in html, you can also upload your own custom html file as a new template and save it in the Campaign Editor.

Mailing List Manager

In the Mailing List module, you can create and store multiple lists that can be used for any campaign. The same email address can appear on more than one list. 

With the Automatic Unsubscribe facility built into eNewsDesk you do not have to manually amend your Mailiing lists. eNewsDesk ensures that you will not send that person an email again by mistake.  

Of course you can manage your mailing lists outside of eNewsDesk and import email addresses as you need.

Import Email addresses from many sources

You can import a list of email addresses from many sources including

• Microsoft Outlook Contacts (import every email in your contact folder)
• Microsoft Excel Spreadsheet (import selected names for a segmented list)
• Microsoft Access Database
• ODBC Data Source
• Delimited text file (.csv or .txt)

Our step by step import wizard helps you every step of the way.

Or manually enter email addresses whenever you like.

Email Tracking

Find out who opened your email and who clicked through to the "web links" you included in your message (a great indicator of interest). Read the summary statistics at the top of the page, or export to MS Excel for further analysis.

Whenever you start eNewsDesk the software automatically checks for new tracking information to download to your computer. You can also retrieve this information at anytime when eNewsDesk is open. click "Get Results" button to update the database at any time - you just need to be connected to the internet for the system to get the latest results. 

Bounced Email Manager

After sending your emails, eNewsDesk automatically attempts to intercept 'bounced' emails. A bounced email can be an "Out of Office" response or due to an invalid email account. eNewsDesk decides what bounced emails need to be recorded (Invalid account) or ignored ("Out of Office reply").  Any bounced emails are identified as an "Exceptions". eNewsDesk will not send emails to addresses marked as exceptions to avoid getting thought of as SPAM.

Sometimes emails bounce because the recipient's inbox is full or over quota. You can simply remove the email from the Exception list and try again.

However, the Exceptions list also holds emails for anyone who UNSUBSCRIBES (emails are clearly identified as to whether it was Bounced or Unsubscribed).  To help you meet Canadian and US privacy guidelines, we recommend that email addresses with an UNSUBSCRIBE request be left on the EXCEPTIONS list to ensure they don't get sent again.

Automatic Unsubscribe

All emails sent with eNewsDesk incllude an Unsubscribe option. Your email recipients can easily unsubscribe with one click.  You don't have to get involved, safe in the knowledge that eNewsDesk automatically records that email on the 'Exception" list as an Unsubscribe and will not send an email to that person again.

Of course, you can also unsubscribe an email address manually, by simply changing the status of that email in your mailing list manager.

Spam Calculator

Before you send your email you can get an indication of the chances your email has getting past your recipients Spam Filters by using the inbuilt Spam Calculator.

The eNewsDesk Spam Calculator uses the worlds most popular Spam Filtering software (SpamAssassin)

Opt In

eNewsDesk can generate the HTML code needed to add a "Sign Up" form on your website. Use it to get subscribers to your Newsletters, Product Offerings, etc.

Anyone using the form on your website will be automatically added to the correct mailing list in your eNews system.